The “f” word is in big trouble. And it’s classic! The once social media darling, Facebook, is now facing a crisis of unexpected proportions, complete with testimony before Congress: both the Senate Commerce and Judiciary committees and the House Energy and Commerce Committee! All, seemingly, without a plan. A crisis plan. Facing a weekend crash course in crisis communication skills coaching, CEO Mark …
How to Avoid #Hashtag Hazards
The hashtag, when used correctly, can reach a broader group of people than those who follow you on Twitter or connect with you on LinkedIn. It facilitates branding and allows companies to create catchy slogans motivating audiences to remember and to respond. However, the hashtag is more complicated than just throwing a few words together. Here are a few basic …