Anne Ready LOS ANGELES – Whether you’re socially-conscious Kermit the Frog. Or inexperienced with being one-on-one to a camera… Photo courtesy of The Guardian It’s not as easy to be on-camera talent as broadcast journalists make it look! Talking to a camera lens or a desktop computer as though it was a person is not easy or natural. But with …
#PublicRelations
By Anne Ready Listening to customers and employees and learning from them “to be a better company” is #PublicRelations at its finest. Courtesy of MentalFloss.com Think back to when Starbucks banned Black Lives Matter clothing and accessories on its baristas — a ban it quickly reversed. According to the New York Times, “Amid social media backlash, the coffee chain also …
It Is Rocket Science!
By Anne Ready LOS ANGELES – “Dinosaurs are extinct today because they lacked opposable thumbs and the brainpower to build a space program,” quipped Neil deGrasse Tyson, astrophysicist and author of The Sky is Not the Limit. Addressing SpaceX CEO Elon Musk and his crew, Dr. Tyson tweeted: “Good luck to @elonmusk and the @SpacexXcrew. “Though it’s rocket science, rocket launches can …
Doing Well by Doing Good
By Anne Ready LOS ANGELES – Dr. Martin Luther King, Jr. once said, “If I cannot do great things, I can do small things in a great way.” During the Civil Rights Movement, the goal was to achieve one great ideal: equal rights. The goal today is for corporations to show creative compassion and care for employees and customers. Forbes reported that, in the …
Lessons learned
By Anne Ready ne-ready\ LOS ANGELES – There’s an old saying … when you lose, don’t lose the lesson. And there can be some lessons learned from media coverage. Courtesy of ABCNews The first time he was a Presidential candidate, Donald Trump complained about Fox News host and co-moderator of the Republican debates, Megyn Kelly. “I don’t like her. …
Fifteen Days & Counting!
By Anne Ready To have a Covid-19 vaccine? No guarantees. To elect the President and Vice President of the most powerful nation in the world? Guaranteed. It is our right and our responsibility as citizens both to ourselves and our democracy. Please register to vote and ask everyone you meet: “Have you registered to vote yet? We have just …
Ahead of the Curve
By Anne Ready https://www.readyformedia.com/about-us/anne-ready\ Published April 24, 2020 Updated April 25, 2020 7:00 a.m. PT LOS ANGELES – Personal care is one of the non-essential essentials in our new normal of sheltering at home. But a few companies were way ahead of the curve when it comes to at-home, do-it-yourself salon and barbershop quality. Courtesy of Health Awareness Community …
A Burger King Media Mistake Not to Make
What is Burger King thinking? Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. Growing mold on your showcase product does indeed stand out by corrupting the brand! A time-lapse commercial filmed for Twitter shows mold slowly taking over a Whopper that …
The Press as a Sounding Board
Under pressure from an abusive tweet firestorm by Donald Trump: “a horrible and very unfair situation … cannot allow this miscarriage of justice!” The president objected to a stiff sentence for his one-time political consultant Roger Stone recommended by the four prosecutors in the case, all of whom have subsequently quit. The Attorney General went to the press. …
Do Your Homework
It is commonly believed that a strength that goes too far can become a weakness. Megyn Kelly is well known for her brash, “take no prisoners,” opinionated approach. But on her own Halloween show, she didn’t do her homework enough to know the history of blackface. She asked, “What is racist? Do you get in trouble if you’re a white …