By Anne Ready Los Angeles – Back when President Joe Biden was a candidate, there was a time when his campaign was lacking money and most importantly, momentum. His opponent, former New York City mayor and billionaire Mike Bloomberg was spending over $500 million on paid media — i.e. advertising — plus millions more on events, travel and staff. Joe …
A Burger King Media Mistake Not to Make
What is Burger King thinking? Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. Growing mold on your showcase product does indeed stand out by corrupting the brand! A time-lapse commercial filmed for Twitter shows mold slowly taking over a Whopper that …
Artificial Intelligence?
Interviews are a READY FOR MEDIA specialty. Will there be a time in the not-too-distant future when your media interview will be conducted and critiqued by AI (Artificial Intelligence?) Photo courtesy of Commercial Integrator It’s already happening in the workplace. AI has infiltrated our jobs and even our job interviews. Tech Crunch explains that in AI job interviews, “facial and …
A Woman’s Work
“A man can work from sun to sun. But a woman’s work is never done,” penned author Jean Little. Proving this poignant truth are women athletes in every sport from soccer and ice hockey to tennis players and elite runners. Photo courtesy of news.berkeley.edu Alex Morgan is part of the American team that brought home gold in the 2012 London …
Can Your Clients Do This?
Democratic Presidential hopefuls took the stage to distinguish themselves from the crowd. They fought for fame while attempting to shame the opposition. And the media was ready for them. Senator Elizabeth Warren Of Massachusetts Congressman Beto O’Rourke of Texas Public Relations must make sure their clients are Ready to meet the media to keep good relations with both the …
Nike just did it!
There was no bad news for Nike at Sunday night’s Oscars! It had been a bad week for the shoemaker after top NBA draft prospect Duke’s Zion Williamson’s Nike shoe had fallen apart less than a minute into the game, resulting in a mild injury. But at the Oscars, Nike diverted attention from Mr. Williamson’s mishap by bridging to more …
Think On Your Feet … Before You Tweet
Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button. …
Creating an AXIS Point
How do you take a household product and give it cultural relevance? Like this: Take one part household cleaning product line, Pine-Sol® and two parts marketing and communications agency, AXIS. Mix it all together and you’ve got a multicultural marketing campaign. Together, Pine-Sol® and AXIS created the “Makers of Home” campaign, branding Pine-Sol® through diverse home stories and statistics. The makers of …