A painful Holiday commercial

In the Hippocratic Oath, doctors promise to first “do no harm.” Advertisers should give their brands and consumers the same care. In last season’s holiday commercial, Coca-Cola insensitively and inadvertently harmed their brand.  Opening with a bucolic view of the indigenous community of Totontepec in Oaxaca, Mexico; the Spanish text proclaimed that 81.6% of Mexico’s indigenous people feel marginalized because Spanish is …