The once seemingly successful app that erases our pictures after ten seconds has been declining in popularity the past few years. Not only has Snapchat lost its uniqueness of story features to its competitors, Instagram and Facebook; CEO Evan Spiegel has negatively affected Snapchat’s public image with media mistakes. Let’s take a look at some examples of Snapchat getting it wrong. …
FORE…Guns & Golf Clubs
A National Rifle Association spokesperson was quoted as making a case for guns with “[a gun is] a recreational tool like a golf club or a tennis racket. You can kill someone with a golf club, you know!” When considering a soundbite, consider the audience you’re attempting to reach and/or persuade. This spokesperson was trying to make a point. That, …