By Anne Ready Listening to customers and employees and learning from them “to be a better company” is #PublicRelations at its finest. Courtesy of MentalFloss.com Think back to when Starbucks banned Black Lives Matter clothing and accessories on its baristas — a ban it quickly reversed. According to the New York Times, “Amid social media backlash, the coffee chain also …
A Matter of Balance
What’s in a role model? One who uses media coverage not to boast. But as a medium to inspire girls and boys to conquer their own adversities? It is all a matter of balance. Simone Biles, now considered the greatest American gymnast of all time, is making history again. But, she still presents herself as an approachable 22- year-old who …
Three Strikes … You’re Out
In mid September, New York TIMES reporter Kenneth Vogel sat down at a Washington D.C. restaurant, BLT Steak, expecting a routine lunch meeting. However, a media mistake of not so rare proportions was about to fall in his lap. Over a salad of tuna nicoise and iced tea, he overheard a public conversation between Ty Cobb, who is overseeing the White …
The Good, the Bad, and the Ugly
There’s an old saying in journalism, the camera doesn’t lie, nor does it blink. But until recently, the camera has always been in the hands professionals. Not in the hands of citizens documenting police or airline brutality. Now everyone with a cell phone, and that’s pretty much everyone, is a documentarian, taking cameras and matters into his or her own hands. And …
Be Ready
“Be ready,” is the lesson marketing executives must now take, according to a recent New York Times article, “Planning for Unexpected Criticism by Trump.” Crisis consultant Andrew D. Gilman, who has counseled such brands as Johnson & Johnson, General Motors and Pepsi during crises advises “prepare for Mr. Trump as you would for a natural disaster — an event that …
Minding Your Own Business
Practicing what you preach is good advice. But even those who are accustomed to helping others can themselves mishandle the media. Edelman Public Relations, the largest independent public relations firm in the world by revenue, specializes in crisis control. However, Edelman has run into a few media predicaments of their own lately. The Guardian recently reported on a survey by …