By Anne Ready LOS ANGELES – Dr. Martin Luther King, Jr. once said, “If I cannot do great things, I can do small things in a great way.” During the Civil Rights Movement, the goal was to achieve one great ideal: equal rights. The goal today is for corporations to show creative compassion and care for employees and customers. Forbes reported that, in the …
A Woman’s Work
“A man can work from sun to sun. But a woman’s work is never done,” penned author Jean Little. Proving this poignant truth are women athletes in every sport from soccer and ice hockey to tennis players and elite runners. Photo courtesy of news.berkeley.edu Alex Morgan is part of the American team that brought home gold in the 2012 London …
Can You or Your Boss Do This?
During the House Judiciary Committee’s hearing for Special Counsel Robert Mueller, several Democrats and Republicans proved an old saying: “the camera doesn’t lie, nor does it blink.” These representatives from both sides of the aisle showed how to get a direct, effective message across in just five minutes of fame. Something every boss should be able to do. Representative Adam …
The Freedom of Speech
Negative stories filled with hatred and name-calling have become the “new normal” for media coverage. No longer do audiences feel encouraged or motivated from what we read or hear. But the media’s First Amendment right to freedom of speech is an opportunity to influence and inspire, as well. Recently, New York Times Opinion Columnist, Thomas L. Friedman wrote about Tiger …
What, No Media Training?
Deer in headlights was one take-away from the Democrats rebuttal to President Trump’s border wall plea. Speaker of the House and Congresswoman Nancy Pelosi and Senate Minority Leader Charles Schumer fit that bill. Why weren’t these leaders coached to look at the other when s/he was speaking? Preferably with a smile and an occasional nod to add endorsement …
Christmas Commercials that Connect 2018: McDonald’s & Hobby Lobby
In our second annual series of Christmas Commercials that Connect, McDonald’s once again successfully connects a product with the holidays! This time, as the team makes their rounds doling out gifts from rooftops, it’s the reindeer who yearn for a treat that’s healthier than the cookies left for Santa. Spying a McDonald’s, jolly old Saint Nick knows just what to …
Think On Your Feet … Before You Tweet
Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button. …
A Pre-emptive Strike
Before his election to the Presidency in 2001, George W. Bush successfully apologized for his past bad boy behavior and promised that he had been reformed. Now, former Vice President Joe Biden is taking on issues before they are used against him as a possible Presidential candidate. …
Going by the Book
Photo Courtesy of Facebook.com Why would the heir to a tobacco company fortune, R.J. Reynolds Tobacco, turn his back on cigarette smoking? “Because I watched my father die from cigarettes,” comments Patrick …