By Anne Ready Los Angeles – Back when President Joe Biden was a candidate, there was a time when his campaign was lacking money and most importantly, momentum. His opponent, former New York City mayor and billionaire Mike Bloomberg was spending over $500 million on paid media — i.e. advertising — plus millions more on events, travel and staff. Joe …
Sportsmanship & Sponsorship
Sportsmanship means being gracious both in victory and in defeat. “I’ve worked really, really hard for this moment … this year has been a dream come true,” commented 19-year-old new Canadian tennis star, Bianca Andreescu after winning her first grand slam title in the final match of the U.S. Open in New York, 6-3, 7-5. She complimented her opponent, Serena …
A Deer in Headlights
Bless you, Mr. Biden for deciding to run for President! As an old-time hands-on, “press the flesh and kiss the babes” politician, you must get media coaching. It’s a brave, new media world out here where every utterance and Tweet is diagnosed either for or against you. Your opponent is shrewd and cunning. He chips away at democracy daily on …
Miele Fails to Communicate
In the Paul Newman classic, Cool Hand Luke, the Boss man explains “what we got here is failure … to communicate.” Success does not only depend on having the right intentions, but getting the message across to the audience. Recently Miele, an appliance company founded in 1899, not only failed to reach its audiences on Instagram, it actually insulted them. …
The Freedom of Speech
Negative stories filled with hatred and name-calling have become the “new normal” for media coverage. No longer do audiences feel encouraged or motivated from what we read or hear. But the media’s First Amendment right to freedom of speech is an opportunity to influence and inspire, as well. Recently, New York Times Opinion Columnist, Thomas L. Friedman wrote about Tiger …
“Being (Your) Best” in the Media
Countless media encounters have schooled First Lady Melania Trump on the value of staying on message. It’s difficult in an intense media environment, but she’s learning to play the game. Photo of Melania Trump and a baby/Courtesy of AOL.com According to the New York Times, her tightly controlled “Be Best” tour through three states showed that Mrs. Trump has developed …
Not #MeToo
The embattled and embittered American male is fighting back in protest to Gillette’s newest commercial. “We Believe: The Best Men Can Be” tackles issues of toxic masculinity and sexual harassment in the age of the #MeToo movement. Photo Courtesy of CNN.com The controversial advertisement has elicited a flurry of mixed responses. From users on Twitter praising the company for encouraging …
Christmas Commercials that Connect 2018: McDonald’s & Hobby Lobby
In our second annual series of Christmas Commercials that Connect, McDonald’s once again successfully connects a product with the holidays! This time, as the team makes their rounds doling out gifts from rooftops, it’s the reindeer who yearn for a treat that’s healthier than the cookies left for Santa. Spying a McDonald’s, jolly old Saint Nick knows just what to …
A Lie by Any Other Name..
is not the truth! George Orwell’s 1984 British novelist and Harry Potter creator, J.K. Rowling tweeted a response using a reminder of George Orwell’s dystopian classic, 1984. …
Think On Your Feet … Before You Tweet
Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button. …