By Anne Ready https://www.readyformedia.com/about-us/anne-ready\ Published April 3, 2020 Updated April 25, 2020 8 a.m. PT LOS ANGELES – To paraphrase Julie Andrews, ” A Spoonful of humor helps the medicine go down. In a most delightful way.” The world’s most iconic brands are redesigning their social media images with humor to reinforce the World Health Organization’s pleas. “Stay at …
Christmas Commercials that Connect Across the World
In READY FOR MEDIA’s third annual series of Christmas Commercials that Connect, we find a common theme: family connectedness. These fast food companies from the US to the UK do it creatively with a popular media: animation! Chick-fil-A Courtesy of Chick-fil-A In the first of our Christmas commercials, Chick-fil-A, portrays a family too busy on their devices to build a …
Christmas Commercials that Connect 2018: McDonald’s & Hobby Lobby
In our second annual series of Christmas Commercials that Connect, McDonald’s once again successfully connects a product with the holidays! This time, as the team makes their rounds doling out gifts from rooftops, it’s the reindeer who yearn for a treat that’s healthier than the cookies left for Santa. Spying a McDonald’s, jolly old Saint Nick knows just what to …
Christmas Commercials that Connect: McDonald’s
Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best holiday commercials of 2017, http://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/, As our gifts to you, we have summarized a few of our choices in a series of holiday blogs: Christmas Commercials that Connect. Our award for “Best New Product Introduction” goes to McDonald’s campaign, get #ReindeerReady …
McBranding
McDonald’s CEO, Don Thompson, recently received a question from a 9-year-old girl, Hannah, asking why they sell food that isn’t good for children, followed by “don’t you want kids to be healthy so we can live happy lives?” It was a tough question, but Mr. Thompson knows how to establish the positive image of his brand. In response, he thanked …