Femvertising

With the #MeToo movement, a new form of advertising rejects female stereotypes. In femvertising, marketers attempt to understand the issues affecting women in order to establish a genuine connection.  Several brands have failed. But, RAM Trucks’ new ad campaign blends fearless female athletes splashing through wind and water with nurturing mother-child moments. Courtesy Of RAM Trucks In this ad campaign, …

Marketing to Millenials and GenZ

The world of marketing, as we know it, is transforming. Authenticity interests Millennials and Gen Z consumers not salesmanship. They want recommendations from people like themselves. The traditional forms of marketing: B2B (Business to Business) and B2C (Business to Consumer) are giving way to P2P (Peer-to-Peer.) P2P marketing is a method that involves customers engaging other customers through recommendations and …

What makes America great?

Almost any citizen can run for President! The 2020 Presidential Election is no exception as host to a slew of interesting new and well-known Democrats. Presidential candidates who have previously graced the political scene and relative unknowns are employing both social and traditional media communication in branding themselves and their campaigns. Photo Courtesy of Monroe County Democratic Party Among the …

Creating an AXIS Point

How do you take a household product and give it cultural relevance? Like this: Take one part household cleaning product line, Pine-Sol® and two parts marketing and communications agency, AXIS. Mix it all together and you’ve got a multicultural marketing campaign. Together, Pine-Sol® and AXIS created the “Makers of Home” campaign, branding Pine-Sol® through diverse home stories and statistics. The makers of …

Follow the Yellow Brick Road

For generations, parents have warned their children not to play with matches. Now, 20-year-old YouTube rapper and social media mega “star” Jake Paul and his band of boys demonstrate life-threatening, dangerous pyrotechnic stunts daily to their 10.5 million followers. “He’s establishing himself in the eyes of grown-up America as an embodiment of everything that is wonderful and horrible about Generation …