By Anne Ready A succinct soundbite that says it all is the key to crisis communication: “Don’t share your air.” It was crafted by scientist and seismologist Lucy Jones. In every Los Angeles earthquake for more than 30 years, Dr. Jones explained complex science to us in ways that helped us understand. When the earth shook and we got …
#PublicRelations
By Anne Ready Listening to customers and employees and learning from them “to be a better company” is #PublicRelations at its finest. Courtesy of MentalFloss.com Think back to when Starbucks banned Black Lives Matter clothing and accessories on its baristas — a ban it quickly reversed. According to the New York Times, “Amid social media backlash, the coffee chain also …
It Is Rocket Science!
By Anne Ready LOS ANGELES – “Dinosaurs are extinct today because they lacked opposable thumbs and the brainpower to build a space program,” quipped Neil deGrasse Tyson, astrophysicist and author of The Sky is Not the Limit. Addressing SpaceX CEO Elon Musk and his crew, Dr. Tyson tweeted: “Good luck to @elonmusk and the @SpacexXcrew. “Though it’s rocket science, rocket launches can …
Lessons learned
By Anne Ready ne-ready\ LOS ANGELES – There’s an old saying … when you lose, don’t lose the lesson. And there can be some lessons learned from media coverage. Courtesy of ABCNews The first time he was a Presidential candidate, Donald Trump complained about Fox News host and co-moderator of the Republican debates, Megyn Kelly. “I don’t like her. …
This Time Together
Inspired by the women they watched on television was a theme at the 2020 Golden Globe Awards. Saturday Night Live comedian Kate McKinnon gave an emotional introduction of Ellen DeGeneres who was to accept this year’s Carol Burnett Award for Achievement in Television. Photo courtesy of LesbianNews.com “In 1997, when Ellen’s sitcom was at the height of its popularity, …
Do Your Homework
It is commonly believed that a strength that goes too far can become a weakness. Megyn Kelly is well known for her brash, “take no prisoners,” opinionated approach. But on her own Halloween show, she didn’t do her homework enough to know the history of blackface. She asked, “What is racist? Do you get in trouble if you’re a white …
Nike Just Did It
Nike reveals that Colin Kaepernick, American football quarterback and activist, will lead their 30th anniversary “Just Do It” campaign. Colin Kaepernick has been widely known for initiating the trend of kneeling during the national anthem to protest racial injustice. It caused him to surrender his role as starting quarterback for the San Francisco 49ers and become a free agent. However, …
A Brand By Any Other Name
To paraphrase Shakespeare, what’s in a brand name? Pretty much everything! But the Dunkin’ Donuts brand you once knew is going. In its place is the newly reformed “Dunkin.” And loyal customers are upset. USA Today writes: We buy Cokes, not sodas; Starbucks, not coffee; iPhones, not mobile phones. Typically, brands make us feel like an item is of higher quality …
Pulling Strings!
Consistency is one of READY FOR MEDIA’s C’s of Communication. Consistent communication is crucial to both internal and external communications. Jingjing Hu, a music student at DePaul University School of Music, booked a round trip to Miami for a music festival in which she was performing. Her husband, Jay Tang, wrote on Facebook, “I purchased two round trip tickets for …