Social D i s t a n c i n g

By Anne Ready https://www.readyformedia.com/about-us/anne-ready\ Published April 3, 2020  Updated April 25, 2020 8 a.m. PT   LOS ANGELES – To paraphrase Julie Andrews, ” A Spoonful of humor helps the medicine go down. In a most delightful way.” The world’s most iconic brands are redesigning their social media images with humor to reinforce the World Health Organization’s pleas. “Stay at …

Nostalgia Scored in Super Bowl 2020

Nostalgia for the Old West scored for Frito Lay at the Super Bowl 2020. Lil Nas X met his match in a fast draw dance-off with actor Sam Elliott to the theme from The Good, The Bad and The Ugly. And they handed it off to Billy Ray Cyrus in a cameo.   According to Marketing Dive, “this is the …

Tech Talks: the Wild Wild West

Should Facebook, Twitter and Google face regulatory oversight from the government? Or does that compromise Americans’ Constitutional Right of Free Speech? Just like the Wild Wild West, new frontiers in social media are constantly being pioneered. In today’s society, these large tech companies are shooting from the hip to provide people worldwide a platform of free speech without the law …

What’s in a Headline? Everything!

Print journalists know from the inverted pyramid that the lead paragraph requires the 5 W’s and H … What, When, Where, Who, Why and How. And  a good headline tells the whole story. Like this: Trump treats politics like a knife fight. Democrats can’t pretend it’s a garden party. An effective headline says it all and this headline does just …

To Snap or Not to Snap

The once seemingly successful app that erases our pictures after ten seconds has been declining in popularity the past few years. Not only has Snapchat lost its uniqueness of story features to its competitors, Instagram and Facebook; CEO Evan Spiegel has negatively affected Snapchat’s public image with media mistakes. Let’s take a look at some examples of Snapchat getting it wrong. …

Fighting Back with Social Media

It is Donald J. Trump who has made Twitter so much a part of the news media landscape. Now, the students at Marjory Stoneman Douglas High in Parkland Florida are taking social media to heart. Pursuing their own political agenda with hashtags #NeverAgain and #MarchForOurLives. “They did what teenagers do so well: make adults and our tolerance for an intolerable status quo …

All the world’s a stage

In his play, As You Like It, Shakespeare wrote: “All the world’s a stage and men and women are merely players. They have their exits and entrances … “ Cue the PyeongChang 2018 Olympic Winter Games in Korea. For the medalists, there will be corporate sponsorships much like that of Max Factor’s waterproof makeup for America’s Olympic gold medal synchronized …

The Super Bowl of Commercials

In Super Bowl 2018, advertisers gave us a break, a commercial break, from all the recent political controversy that has been cited as a factor in declining TV ratings for the NFL this season. Even the NFL got into the spirit with “Touchdowns to Come” starring NY Giants quarterback, Eli Manning and his wide receiver, Odell Beckham dirty dancing! Toyota set the emotional bar …