By Anne Ready Los Angeles – Back when President Joe Biden was a candidate, there was a time when his campaign was lacking money and most importantly, momentum. His opponent, former New York City mayor and billionaire Mike Bloomberg was spending over $500 million on paid media — i.e. advertising — plus millions more on events, travel and staff. Joe …
Social D i s t a n c i n g
By Anne Ready https://www.readyformedia.com/about-us/anne-ready\ Published April 3, 2020 Updated April 25, 2020 8 a.m. PT LOS ANGELES – To paraphrase Julie Andrews, ” A Spoonful of humor helps the medicine go down. In a most delightful way.” The world’s most iconic brands are redesigning their social media images with humor to reinforce the World Health Organization’s pleas. “Stay at …
Nostalgia Scored in Super Bowl 2020
Nostalgia for the Old West scored for Frito Lay at the Super Bowl 2020. Lil Nas X met his match in a fast draw dance-off with actor Sam Elliott to the theme from The Good, The Bad and The Ugly. And they handed it off to Billy Ray Cyrus in a cameo. According to Marketing Dive, “this is the …
A Matter of Balance
What’s in a role model? One who uses media coverage not to boast. But as a medium to inspire girls and boys to conquer their own adversities? It is all a matter of balance. Simone Biles, now considered the greatest American gymnast of all time, is making history again. But, she still presents herself as an approachable 22- year-old who …
Tech Talks: the Wild Wild West
Should Facebook, Twitter and Google face regulatory oversight from the government? Or does that compromise Americans’ Constitutional Right of Free Speech? Just like the Wild Wild West, new frontiers in social media are constantly being pioneered. In today’s society, these large tech companies are shooting from the hip to provide people worldwide a platform of free speech without the law …
What’s in a Headline? Everything!
Print journalists know from the inverted pyramid that the lead paragraph requires the 5 W’s and H … What, When, Where, Who, Why and How. And a good headline tells the whole story. Like this: Trump treats politics like a knife fight. Democrats can’t pretend it’s a garden party. An effective headline says it all and this headline does just …
To Snap or Not to Snap
The once seemingly successful app that erases our pictures after ten seconds has been declining in popularity the past few years. Not only has Snapchat lost its uniqueness of story features to its competitors, Instagram and Facebook; CEO Evan Spiegel has negatively affected Snapchat’s public image with media mistakes. Let’s take a look at some examples of Snapchat getting it wrong. …
Fighting Back with Social Media
It is Donald J. Trump who has made Twitter so much a part of the news media landscape. Now, the students at Marjory Stoneman Douglas High in Parkland Florida are taking social media to heart. Pursuing their own political agenda with hashtags #NeverAgain and #MarchForOurLives. “They did what teenagers do so well: make adults and our tolerance for an intolerable status quo …
All the world’s a stage
In his play, As You Like It, Shakespeare wrote: “All the world’s a stage and men and women are merely players. They have their exits and entrances … “ Cue the PyeongChang 2018 Olympic Winter Games in Korea. For the medalists, there will be corporate sponsorships much like that of Max Factor’s waterproof makeup for America’s Olympic gold medal synchronized …
The Super Bowl of Commercials
In Super Bowl 2018, advertisers gave us a break, a commercial break, from all the recent political controversy that has been cited as a factor in declining TV ratings for the NFL this season. Even the NFL got into the spirit with “Touchdowns to Come” starring NY Giants quarterback, Eli Manning and his wide receiver, Odell Beckham dirty dancing! Toyota set the emotional bar …