Trumped Up

In the game of bridge, when you don’t have enough cards in the suit that’s being played, the trump card wins. And Donald Trump appears to be winning in the Republican presidential race of 2016. But he’s not playing well with others or winning the media game that is ultimately required in presidential politics. Following Mr. Trump’s complaints of Fox News …

If you can’t say something intelligent…

If you can’t say something intelligent, don’t say anything at all. It’s crucial to think before you speak, especially when speaking to the media. The purpose of an interview should be to advance your product, company or cause. In short, to lead the interview in a direction that is advantageous. In a recent interview with the UK’s Evening Standard, Tinder CEO Sean Rad, …

A Condescending Exit

The Negative Inference. That’s what Oscar-winning actor Robert DeNiro objected to in a recent interview, promoting his new comedy, The Intern. With repeated negative inferences to Mr. De Niro, the interviewer exacerbated the tension, hoping to get more of a response than the actor’s trademark monosyllabic replies. And she did!   It’s a technique reporters and interviewers often use to bait or …