Trying to “Satisfry” the Customer

From “Home of the Whopper” to “Home of the Satisfries,” Burger King has changed their brand name “temporarily,” from Burger King to Fries King, and created some negative social media buzz.  The fast food chain tweeted the following: “And you thought we were bluffing. Long live the #FriesKing!” According to Ad Week, consumers expressed their confusion of the chain’s new …