With the #MeToo movement, a new form of advertising rejects female stereotypes. In femvertising, marketers attempt to understand the issues affecting women in order to establish a genuine connection. Several brands have failed. But, RAM Trucks’ new ad campaign blends fearless female athletes splashing through wind and water with nurturing mother-child moments. Courtesy Of RAM Trucks In this ad campaign, …
Dove Creates a Soap Opera
The famous Unilever body wash brand, Dove, struggling to emphasize positive body image, managed to offend its female audience not once, but twice this past year. “Dove’s advertisements are some of the worst social media disasters of 2017,” Jacob Shelton wrote in Ranker.com. “The corporations that made the list performed “big stunts, with the hopes of appealing to people’s sense of either …