Nostalgia for the Old West scored for Frito Lay at the Super Bowl 2020. Lil Nas X met his match in a fast draw dance-off with actor Sam Elliott to the theme from The Good, The Bad and The Ugly. And they handed it off to Billy Ray Cyrus in a cameo. According to Marketing Dive, “this is the …
Shooting from the Hip
Defined as “reacting suddenly or without careful consideration of one’s words or actions,” is the most recent fault of too many tweeters who experience very serious consequences. Roseanne Barr (@therealroseanne), for example, recently published a racist tweet toward former Obama aide, Valerie Jarrett, resulting in ABC’s cancellation of Ms. Barr’s No. 1-rated TV show, her reruns scrapped and her dismissal from the talent …
Christmas Commercials That Connect: Toyota and Audi
Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best Christmas commercials from this year (we consider these as Christmas Commercials that connect to the audience) ttp://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/. As our gifts to you, we will summarize a few of the commericals here in a series of holiday blogs. The usually in-your-face …
It’s Not What You Say…
Communications coaching is a two-way street, White House Chief of Staff John Kelly should be advised. What you say and How you say it. Seems Mr. Kelly coached President Trump on what to say to the grieving widow of a fallen soldier. A 4-Star general and a father who’d lost his soldier son in Afghanistan expressed in somber words and …
Be Ready
“Be ready,” is the lesson marketing executives must now take, according to a recent New York Times article, “Planning for Unexpected Criticism by Trump.” Crisis consultant Andrew D. Gilman, who has counseled such brands as Johnson & Johnson, General Motors and Pepsi during crises advises “prepare for Mr. Trump as you would for a natural disaster — an event that …