With over 25 businesses under one virtual roof, Disney ABC needed to create a single message that would resonate with their team and audiences worldwide. The goal was to engage and inspire their workforce as well as attract talent in an increasingly competitive marketplace. Courtesy of The Wrap In an innovative rebranding effort, Disney ABC worked to develop the motto, …
Artificial Intelligence?
Interviews are a READY FOR MEDIA specialty. Will there be a time in the not-too-distant future when your media interview will be conducted and critiqued by AI (Artificial Intelligence?) Photo courtesy of Commercial Integrator It’s already happening in the workplace. AI has infiltrated our jobs and even our job interviews. Tech Crunch explains that in AI job interviews, “facial and …
A Woman’s Work
“A man can work from sun to sun. But a woman’s work is never done,” penned author Jean Little. Proving this poignant truth are women athletes in every sport from soccer and ice hockey to tennis players and elite runners. Photo courtesy of news.berkeley.edu Alex Morgan is part of the American team that brought home gold in the 2012 London …
People First
“Sticks and stones may break my bones but words will never hurt me,” goes the childhood retort. Yet words are the primary tools we have with which to communicate. And many of us have fallen into the habit of using a descriptive adjective or qualifier before the person which stereotypes … a homeless person, an autistic child, a yes man. …
Christmas Commercials that Connect 2018: McDonald’s & Hobby Lobby
In our second annual series of Christmas Commercials that Connect, McDonald’s once again successfully connects a product with the holidays! This time, as the team makes their rounds doling out gifts from rooftops, it’s the reindeer who yearn for a treat that’s healthier than the cookies left for Santa. Spying a McDonald’s, jolly old Saint Nick knows just what to …
A Lie by Any Other Name..
is not the truth! George Orwell’s 1984 British novelist and Harry Potter creator, J.K. Rowling tweeted a response using a reminder of George Orwell’s dystopian classic, 1984. …
Think On Your Feet … Before You Tweet
Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button. …
A Pre-emptive Strike
Before his election to the Presidency in 2001, George W. Bush successfully apologized for his past bad boy behavior and promised that he had been reformed. Now, former Vice President Joe Biden is taking on issues before they are used against him as a possible Presidential candidate. …
Going by the Book
Photo Courtesy of Facebook.com Why would the heir to a tobacco company fortune, R.J. Reynolds Tobacco, turn his back on cigarette smoking? “Because I watched my father die from cigarettes,” comments Patrick …