Not #MeToo

The embattled and embittered American male is fighting back in protest to Gillette’s newest commercial. “We Believe: The Best Men Can Be” tackles issues of toxic masculinity and sexual harassment in the age of the #MeToo movement. Photo Courtesy of CNN.com The controversial advertisement has elicited a flurry of mixed responses. From users on Twitter praising the company for encouraging …

The Super Bowl of Commercials

In Super Bowl 2018, advertisers gave us a break, a commercial break, from all the recent political controversy that has been cited as a factor in declining TV ratings for the NFL this season. Even the NFL got into the spirit with “Touchdowns to Come” starring NY Giants quarterback, Eli Manning and his wide receiver, Odell Beckham dirty dancing! Toyota set the emotional bar …

Christmas Commercials that Connect: McDonald’s

Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best holiday commercials of 2017, http://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/, As our gifts to you, we have summarized a few of our choices in a series of holiday blogs: Christmas Commercials that Connect. Our award for “Best New Product Introduction” goes to McDonald’s campaign, get #ReindeerReady …

The Best Defense

The best defense…is a good offense. What’s a multi-national company to do when the quarterback has turned against your fans? Some companies tackled the country’s quarterback with Super Bowl ’17 commercials in an end-run. In the era of hashtags and social media,  Coca-Cola and Airbnb reached out to defend their international audiences in the wake of ethnic exclusion. #WeAccept was the …