Social media has become every publicist’s nightmare. Rather than carefully formulating and crafting media responses through interviews, phone calls and media training, it is now possible for a moment of lapsed judgment to spiral into a media faux pas. Actor Alec Baldwin is the most recent example of this growing trend with a tweet from his car in New York …
When it’s Wrong to be Right
The best intentions can still backfire in the media game. In an attempt to address the issue of race relations, Starbucks CEO Howard Schultz faced an immediate and intense social media backlash to his “Race Together” campaign. “Our objective from the very start — dating back to our first open forum in Seattle last December — was to stimulate conversation, …