How do you take a household product and give it cultural relevance? Like this: Take one part household cleaning product line, Pine-Sol® and two parts marketing and communications agency, AXIS. Mix it all together and you’ve got a multicultural marketing campaign. Together, Pine-Sol® and AXIS created the “Makers of Home” campaign, branding Pine-Sol® through diverse home stories and statistics. The makers of …
Clean Up Your Act
Comparing new dads to dogs may not have been Clorox’s best idea. The published essay went on to explain that “while dads, dogs and other household pets are filled with good intentions, they lack the judgment and fine motor skills to execute well.” Lacking judgment of their own, Clorox broke the #1 Rule of Public Speaking: Know your audience. …