“Token Fluzzies” Unite

Communication and presentation skills combined with appropriate branding can create the message desired, but not always the message received. The right message delivered by the wrong person is damaging and can both offend and distract from the issue or position. The qualities of a media spokesperson must include charisma, relevance, credibility and above all, one who is appropriate and WANTED …

Fact or Fiction

Whether you have decades of media experience or are just starting out, honesty and integrity are key. With the Internet looming overhead, any misstated facts or exaggerated truths may be discovered and broadcast. TV veteran news anchor, Brian Williams learned this lesson after an apparent attempt to be part of the story, rather than simply reporting it. Williams was outed …

Politically Incorrect

Scolding and shushing an interviewer is not the way to win the media game. Media coverage is a privilege and responsibility granted to those worthy of public interest. It requires effective communication, presentation skills and media training. Here, the Republican Junior Senator from Kentucky, Dr. Rand Paul, proved himself less than worthy. The potential 2016 presidential candidate patronized, accused, demeaned …