In the Hippocratic Oath, doctors promise to first “do no harm.” Advertisers should give their brands and consumers the same care. In last season’s holiday commercial, Coca-Cola insensitively and inadvertently harmed their brand. Opening with a bucolic view of the indigenous community of Totontepec in Oaxaca, Mexico; the Spanish text proclaimed that 81.6% of Mexico’s indigenous people feel marginalized because Spanish is …
Not what you say, but where you say it!
“BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina. City Authorities urge the public not to panic, and to not hinder the emergency teams that are converging on the area. UPDATE: Singapore Authorities have officially announced a state of emergency and declared martial law.” US game maker, Activision, published this announcement …