By Anne Ready LOS ANGELES – “Dinosaurs are extinct today because they lacked opposable thumbs and the brainpower to build a space program,” quipped Neil deGrasse Tyson, astrophysicist and author of The Sky is Not the Limit. Addressing SpaceX CEO Elon Musk and his crew, Dr. Tyson tweeted: “Good luck to @elonmusk and the @SpacexXcrew. “Though it’s rocket science, rocket launches can …
Doing Well by Doing Good
By Anne Ready LOS ANGELES – Dr. Martin Luther King, Jr. once said, “If I cannot do great things, I can do small things in a great way.” During the Civil Rights Movement, the goal was to achieve one great ideal: equal rights. The goal today is for corporations to show creative compassion and care for employees and customers. Forbes reported that, in the …
A Brand By Any Other Name
To paraphrase Shakespeare, what’s in a brand name? Pretty much everything! But the Dunkin’ Donuts brand you once knew is going. In its place is the newly reformed “Dunkin.” And loyal customers are upset. USA Today writes: We buy Cokes, not sodas; Starbucks, not coffee; iPhones, not mobile phones. Typically, brands make us feel like an item is of higher quality …
A Swift Kick at Apple
“We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation,” wrote Taylor Swift in an open love letter to Apple. In it, she gave the same reasoning that caused her earlier departure from Spotify, the subscription streaming music service Apple is cloning. The singer decided to keep her 1989 album …
Never Say Never
Here is a message to all the high-profile businessmen and women in the world of constantly adapting technology: Never Say Never! Steve Ballmer, has announced that he will be stepping down as CEO of Microsoft, whose operating system monopoly has fallen behind Apple and Google in mobile devices, tablets, and smart phone technology. Perhaps because of lack …