Doing Well by Doing Good

By Anne Ready   LOS ANGELES – Dr. Martin Luther King, Jr. once said, “If I cannot do great things, I can do small things in a great way.” During the Civil Rights Movement, the goal was to achieve one great ideal: equal rights. The goal today is for corporations to show creative compassion and care for employees and customers. Forbes reported that, in the …

create what’s next

With over 25 businesses under one virtual roof, Disney ABC needed to create a single message that would resonate with their team and audiences worldwide. The goal was to engage and inspire their workforce as well as attract talent in an increasingly competitive marketplace. Courtesy of The Wrap In an innovative rebranding effort, Disney ABC worked to develop the motto, …

The Inside Story

With so much attention on social media, internal communication is often overlooked in today’s corporate America. But company executives are now facing a growing trend of activism among employees in Silicon Valley, where there is fierce competition for programming talent. Signed petitions are protesting the way technology products are used by the U.S. government. Bloomberg reports that San Francisco-based cloud firm, …

The Super Bowl of Commercials

In Super Bowl 2018, advertisers gave us a break, a commercial break, from all the recent political controversy that has been cited as a factor in declining TV ratings for the NFL this season. Even the NFL got into the spirit with “Touchdowns to Come” starring NY Giants quarterback, Eli Manning and his wide receiver, Odell Beckham dirty dancing! Toyota set the emotional bar …