A Burger King Media Mistake Not to Make

What is Burger King thinking? Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. Growing mold on your showcase product does indeed stand out by corrupting the brand! A time-lapse commercial filmed for Twitter shows mold slowly taking over a Whopper that …

Femvertising

With the #MeToo movement, a new form of advertising rejects female stereotypes. In femvertising, marketers attempt to understand the issues affecting women in order to establish a genuine connection.  Several brands have failed. But, RAM Trucks’ new ad campaign blends fearless female athletes splashing through wind and water with nurturing mother-child moments. Courtesy Of RAM Trucks In this ad campaign, …

Creating an AXIS Point

How do you take a household product and give it cultural relevance? Like this: Take one part household cleaning product line, Pine-Sol® and two parts marketing and communications agency, AXIS. Mix it all together and you’ve got a multicultural marketing campaign. Together, Pine-Sol® and AXIS created the “Makers of Home” campaign, branding Pine-Sol® through diverse home stories and statistics. The makers of …

The Super Bowl of Commercials

In Super Bowl 2018, advertisers gave us a break, a commercial break, from all the recent political controversy that has been cited as a factor in declining TV ratings for the NFL this season. Even the NFL got into the spirit with “Touchdowns to Come” starring NY Giants quarterback, Eli Manning and his wide receiver, Odell Beckham dirty dancing! Toyota set the emotional bar …

Dove Creates a Soap Opera

The famous Unilever body wash brand, Dove, struggling to emphasize positive body image, managed to offend its female audience not once, but twice this past year. “Dove’s advertisements are some of the worst social media disasters of 2017,”  Jacob Shelton wrote in Ranker.com. “The corporations that made the list performed “big stunts, with the hopes of appealing to people’s sense of either …

What a Play!

Just one inning into the game. You can feel the tension as every sports bar in America has tuned in to the highly anticipated 2017 World Series, Game 1. The Los Angeles Dodgers and the Houston Astros begin to battle it out. An ad flashes across your screen: T-Mobile #HR4HR, Home Runs for Hurricane Recovery. Say what? Wasn’t Houston where …

Facebook’s Fireside Chat

It is often said that with great power comes great responsibility. Returning from parental leave, Facebook CEO Mark Zuckerberg demonstrated the 21st Century version of former president Franklin D. Roosevelt’s “fireside chat.” Mr. Zuckerberg used his social media platform to announce that his company may have inadvertently participated in Russia’s tampering of the 2016 presidential election. After hiring numerous investigators, …