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Will your interviewer/coach be a specialist in my/my client's field?
To be realistic and effective, your
interviewer/coach needs knowledge of your world.
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What clients have you had in my/my
client's industry?
This is very important. For perspective, you
need a media coach who is not only familiar with your company or client, but also the industry.
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HOW
LONG HAVE YOU BEEN IN THE MEDIA COACHING BUSINESS?
Experience counts in coaching. A company
that has been in business for 5 years hasn’t had as much practice
with as many different clients and spokespeople as the company that
has specialized in media coaching for over 25 years.
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WILL
YOU INCLUDE BOTH A QUESTIONER AND A COACH? WHAT MEDIA BACKGROUNDS
DO THEY HAVE?
Journalist coaches should have had ample experience with both print
and broadcast media. |
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What experience do my interviewer and
coach have?
Journalistic experience should include print, network news, local
news, talk shows, radio, business press, satellite. |
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DO
YOU HAVE A STUDIO?
When a session is conducted in a studio or on location, there are
fewer interruptions and distractions. |
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Will I receive a follow-up e-mail with
revised messages in sound bites?
It's very important to have a written record
of your revised messages after the session as follow-up. |
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WHAT
DO I GET FOR THE PRICE? In addition to experience, what does the
session/sessions include?
On Location: Is the location provided? Is a camera person included with
camera and sound for playback and critique? A take-home DVD of
the interviews? A workbook? A follow-up e-mail of revised messages
in sound bites?
At your studio: Is lunch included?
Parking? A take-home DVD of the interviews? A workbook? A follow-up
e-mail of revised messages in sound bites?
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WHAT
IF MY CLIENT NEEDS ADDITIONAL SERVICES?
A full-service communications firm offers speech writing and presentation
coaching, quarterly report scripting and executive practice, business
etiquette, international protocol, bi-lingual coaching and accent
reduction. |
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WHY
SHOULDN’T I DO THE MEDIA COACHING MYSELF?
To avoid criticizing your
boss or your clients. To test your/their messages and hone their
sound bites. To keep your relationship with your boss or your clients
and media contacts intact!
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QUESTIONS TO
ASK 
