Rapper and entrepreneur Kanye West’s appearance on Ellen had an uncharacteristic start with short answers about his personal life, but he lived up to expectations once asked about his business ideas. Mr. West, who recently tweeted Mark Zuckerberg (the founder of Facebook) to invest $ 1 billion dollars in his ideas, began a 6-minute rant after Ms. DeGeneres innocently asked, “Give me one example [of] the ideas because maybe someone watching will give you the money.”
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Mr. West’s tirade covered everyone from Michael Jackson to Steve Jobs and everything from his parents’ academic backgrounds to the #OscarsSoWhite controversy, leaving the audience bewildered and Ms. DeGeneres speechless, as she searched for an opening to cut to commercial. But despite his erratic train of thought, anecdotes and apologies …
“I’m sorry daytime television, I’m sorry for the realness.”
he seems to be passionate about creating a better world.
“I feel that if I had more resources, I could help more people. I have ideas that can make the human race’s existence within our 100 years better. Period.“
A television appearance–as well as any presentation–should be focused on conveying a clear message, the importance to your audience and a call to action. In our Los Angeles media coaching, we teach clients that audiences always listen to station, WII-FM: What’s In It For Me.
Mr. West, who claims he never regrets what he tweets, also should consider what is appropriate for the context of a talk show, as he did in hindsight of his proposal to Mr. Zuckerberg: “I should have put it on Facebook,” he said. “Now I understand why he didn’t hit me back.”