Watch the segment here.
Recent client, Putnam Accessory Group/Chuck Originals’ John Putnam gave a “textbook” performance on the KTLA Morning News, hosted by Mark Kriski and Frank Buckley .
“You can’t hate a guy who makes hats,” he began.
As seen here, Mr. Putnam avoided the biggest mistake most executives make of not naming the brand! He branded perfectly, both verbally and visually. But beyond marketing, he informed his morning audience with the latest trends in accessories for Back-to-School from backpacks, to hats, to patterned socks.
With all the energy needed to communicate to and through the media, Mr. Putnam “had fun with it” and was confident, clear, and concise in his delivery. He held products steady to show off designs and colors to the camera, and brought his teenage son, Jack, to model all the essentials.
Thanks to Jenn Deese and Kelley Coughlan at Melrose PR in Los Angeles for making the media coaching connection!