Archives for March 2017

Are You Ready For Your Close Up?

The score is tied 72 to 72 with 38.8 seconds left in the game. The Rhode Island Rams’ defense is giving it their all to stop Tyler Dorsey of the Oregon Ducks from scoring again and taking the lead.

Tyler Dorsey comes up inches behind the three-point line and SWOOSH! He drains it for 3, putting the Ducks in the lead in the final few seconds!

 

The star of the game, Tyler Dorsey, is being pulled every which way with congratulatory words and questions from the media.  So, what’s a student athlete to do when a journalist wants an interview? Emotions are high, excitement is in the air, and everyone wants to hear from him. But is he Ready for his close up?

According to CBS Sports NCAA roster analysis, the average age for each team ranges from 19-23 with 20 being the most common. Like most student athletes, Tyler Dorsey has little experience with the media and how to give an interview.

Mr. Dorsey scored some READY FOR MEDIA points by shooting a few charismatic smiles during his March Madness TV interview. Being conversational, i.e. looking at the journalist while answering her questions, could’ve helped Mr. Dorsey follow through and score some extra credibility for himself and the University of Oregon.

Tyler bounced back from his teammates water-dumping foul by hitting an “and-one” with his cool and collected attitude. BEEF- a mnemonic often used to teach proper shooting form- can be used when conducting an interview, too.

B- Balance (Position yourself strategically)

E- Eyes (Make eye contact with the journalist)

E- Elbow (Elbow the conversation in the direction you want it to go)

F- Follow Through (Stay on your interview agenda)

While these athletes are there to play,  they’re also creating a brand for themselves, impacting the university’s publicity, and representing the team as a whole. Are your athletes Ready for their close ups?

 

 

Mexican Standoff

Nordstrom and Ivanka Trump find themselves in a Mexican Standoff following Nordstrom’s decision to drop her fashion brand from their stores.

Mexican Standoff Blog

Photo Courtesy of: bittersweetaspects.wordpress.com

A spokeswoman for Nordstrom insisted that the company made the decision based on plummeting sales and not as a political statement following Nordstrom’s company wide pro-immigration email. “For us, the two were not connected.”

As expected, President Trump gunned-down Nordstrom in a defensive tweet. “My daughter, Ivanka, has been treated so unfairly by @Nordstrom. She is a great person – always pushing me to do the right thing.” Terrible,” he whined.

Despite Nordstrom’s explanation that this was a logical business decision, both sides remain at a stand still. Neither Ivanka Trump, the brand; nor Nordstrom, the retailer dare to make the next move and must wait until it’s made for them by their customers. Those responsible for sales!

Unfortunately, large and small companies alike, are facing boycotts and backlash from Trump supporters and non-supporters.  Some boycotted Nordstrom for selling Ivanka Trump, some for not selling Ivanka Trump.

But as the owner of one e-commerce site wrote, “for every customer I’ve lost, I’ve gained one.”