The best defense…is a good offense. What’s a multi-national company to do when the quarterback has turned against your fans? Some companies tackled the country’s quarterback with Super Bowl ’17 commercials in an end-run. In the era of hashtags and social media, Coca-Cola and Airbnb reached out to defend their international audiences in the wake of ethnic exclusion. #WeAccept was the …
It’s a Dog’s Life
“When I die, I want to come back as your dog,” is a compliment often paid to dog owners who spoil their dogs with a lavish lifestyle that is anything but a dog’s life. And we humans tend to have more than one dog in our lifetimes. Both reincarnation and the role that dogs play in our lives are the …