It’s Easy When You Know the Answers

There’s an old saying among trial lawyers: “Never ask a question (of a witness) to which you don’t already know the answer.” On the other hand, no one should face the court of public opinion via the media or audiences in person, without first asking and answering for yourself the obvious questions. Case, in point, Jeb Bush, presumptive Republican presidential …

Don’t Deflate Your Defense

In crisis media coaching as on the football field, the best defense is a good offense. Defending their team’s actions, however, the New England Patriots chose an unusual offense.  This most recent case, dubbed ‘deflate-gate’ involves star quarterback Tom Brady whom the NFL has accused, along with two locker-room personnel, of intentionally deflating the game ball to gain a competitive …

Consistent Messaging Not a Slam Dunk

Consistent messaging is one of READY FOR MEDIA’s 12 C’s of communication, and one of the most important. If you cannot effectively communicate with members of your own team, how can you expect to communicate with the public? In a recent playoff game, the Cleveland Cavaliers undermined their own emphasis against domestic violence with a video broadcast depicting a woman …