Remember that, when used correctly, media coverage can be a powerful communications tool for yourself and your brand. So, before making any statement to the media, ask if yours is a message that will help or harm. Fashion designers Domenico Dolce and Stephano Gabbana have recently offered personal opinions that did not reflect well on them or their brand to …
“Token Fluzzies” Unite
Communication and presentation skills combined with appropriate branding can create the message desired, but not always the message received. The right message delivered by the wrong person is damaging and can both offend and distract from the issue or position. The qualities of a media spokesperson must include charisma, relevance, credibility and above all, one who is appropriate and WANTED …