Practicing what you preach is good advice. But even those who are accustomed to helping others can themselves mishandle the media. Edelman Public Relations, the largest independent public relations firm in the world by revenue, specializes in crisis control. However, Edelman has run into a few media predicaments of their own lately. The Guardian recently reported on a survey by …
Bridge Over Troubled Waters
In their classic hit, Bridge Over Troubled Waters, Simon and Garfunkel offer a message to Cameron Diaz: Take the high road, not the bait! Acknowledge the interview question then bridge to the answer you’ve come to give. Anyone can fall prey to media mistakes if she hasn’t had media coaching, and the typically well-mannered romcom actress, Cameron Diaz, is no …