Archives for May 2014

T.M.I. (Too Much Information)

Probably every poor reader and/or contact wearer in the audience of Sunday night’s Billboard Music Awards in Las Vegas felt vindicated when TV reality star and aspiring model Kendall Jenner fumbled her teleprompter introduction of Australia’s boy band, “5 Seconds of Summer.”  She said, “And now we welcome, One…” before stopping abruptly. Everyone, including 5SOS’s British rival “One Direction,” assumed that she had started to name them instead!

Realizing her gaffe, Ms. Jenner laughed it off, but then made the media mistake of self-consciously volunteering T.M.I. by saying, “You guys, I’m a terrible reader,” which didn’t help. It would have been better to just smile, laugh and correctly introduce “5 Seconds of Summer,” rather than trying to explain it all away.

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By trying to justify her error, Ms. Jenner dug herself into a deeper hole and subsequently opened herself up to more public scrutiny and social media mockery.

Apology Not Accepted

As a follow up to his racist ramblings, Donald Sterling appeared in an exclusive interview with journalist Anderson Cooper on CNN to “apologize.” During the interview, Mr. Sterling once again made general remarks about African Americans and even added Jews to his diatribe. He assured viewers that he is not a racist, but was rather tricked by his ex-girlfriend and a technology that men his age do not understand.

Additionally, he attacked Magic Johnson once more arguing that the sports legend is a terrible example to children for “making love to every girl in every city in America” and catching AIDS.

The Clippers owner ruined an excellent media opportunity to mend fences and begin regaining public support. Instead, he managed to dig a deeper hole for himself by reinforcing his beliefs with confusing responses.

Perhaps most surprising to journalist Anderson Cooper and us was that Mr. Sterling did not have a P.R. team with him during the interview nor did he exhibit any proper media training or messaging. As Sports Illustrated’s Michael McCann commented, “it’s stunning that Sterling’s lawyers and public relations advisers would green light this interview; this was not a man who seemed ‘coached’ by his handlers at all.”

And as Mr. Sterling will clearly come to realize, his apology was not accepted.

Racist Rambling

Los Angeles Clippers owner, Donald Sterling, is subject to a lifetime ban and $2.5 million fine for racist remarks. The decision was applauded by NBA players, owners and others connected to the league. NBA Commissioner Adam Silver also said that he would do everything in his power to force the sale of the team.

The scandal stems from the release of an audio tape that recorded Mr. Sterling making racist remarks to his girlfriend, Vanessa Stiviano. Mr. Sterling was scolding Ms. Stiviano for posting pictures of herself with black people to her Instagram account. He said that Ms. Stiviano can do whatever she wants in private, including have sex with black men, but she should not post photos of them to the internet or bring them to Clipper’s games.

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President Obama also responded to the controversy:

“When ignorant folks want to advertise their ignorance, you don’t really have to do anything, you just let them talk. That’s what happened here.”

Mr. Sterling’s reputation is tarnished for his private comments made public. But in this electronic age, no one can afford to say what they should not. The audience is always listening!