Crime never pays. Neither does bad behavior. And media coverage, without media coaching, proved it this week to Southern Cooking celebrity, Paula Deen. The Kitchen Queen has dished her last on the Food Network, her showcase for the last decade with such popular shows as “Paula’s Home Cooking” and her most recent, “Paula’s Best Dishes.” Ms. Deen has lost not …
McBranding
McDonald’s CEO, Don Thompson, recently received a question from a 9-year-old girl, Hannah, asking why they sell food that isn’t good for children, followed by “don’t you want kids to be healthy so we can live happy lives?” It was a tough question, but Mr. Thompson knows how to establish the positive image of his brand. In response, he thanked …
“Biting the Hand that Feeds You”
Every employee is an ambassador of the brand s/he works for … good, bad or ugly. A recently-fired employee of Taco Bell, perhaps believing that one photo on his mobile phone of his licking a stack of empty taco shells wasn’t attention-getting enough, decided to post the picture on his Facebook page and Reddit, leading to a viral headache for his former fast food …