Archives for March 2013

FORE…Guns & Golf Clubs

Guns & Golf Clubs

A National Rifle Association spokesperson was quoted as making a case for guns with “[a gun is] a recreational tool like a golf club or a tennis racket. You can kill someone with a golf club, you know!”

When considering a soundbite, consider the audience you’re attempting to reach and/or persuade. This spokesperson was trying to make a point. That, for some, guns are recreational. But this quote sounds perfectly ludicrous to the enthusiasts whose sporting equipment, even in the wrong hands, is not used for murder. The secret is, don’t let the media surprise you by catching you unprepared. Be READY FOR MEDIA by crafting your soundbites in advance to accurately reflect your position and sensitivity to a broader audience. 

This is just one of the Media Mistakes Not to Make mentioned in Anne Ready’s latest book from Career Press. Find Off the Cuff and learn more about What to Say at a Moment’s Notice at READY FOR MEDIA‘s site:


What to say at a moments notice

Winning The Audience Over


In accepting his Best Actor award as Lincoln at the 2013 Academy Awards, Daniel Day Lewis offered laughs and lessons in being Ready to win.

Instead of merely thanking his presenter Meryl Streep and director Steven Spielberg, he joked that “three years ago, before we decided to do a straight swap, I had actually been committed to play Margaret Thatcher, um…

“Meryl was Steven’s first choice for ‘Lincoln.’ And I’d like to see that version.

“Steven didn’t have to persuade me to play Lincoln, but I had to persuade him that, perhaps, if I was going to do it, that Lincoln shouldn’t be a musical!”

By capturing the audience’s attention with his humor and their hearts with his Lincoln-like humility, Daniel Day Lewis won over his audience as he won his Oscar for Best Actor.