A National Rifle Association spokesperson was quoted as making a case for guns with “[a gun is] a recreational tool like a golf club or a tennis racket. You can kill someone with a golf club, you know!” When considering a soundbite, consider the audience you’re attempting to reach and/or persuade. This spokesperson was trying to make a point. That, …
Winning The Audience Over
In accepting his Best Actor award as Lincoln at the 2013 Academy Awards, Daniel Day Lewis offered laughs and lessons in being Ready to win. Instead of merely thanking his presenter Meryl Streep and director Steven Spielberg, he joked that “three years ago, before we decided to do a straight swap, I had actually been committed to play Margaret …