Archives for February 2012

Social Media Mistakes Not to Make

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This week is the one-year anniversary of Fashion Designer Kenneth Cole’s Social Media Mistake of trivializing a revolution in a tweet to 8,000 followers.

“Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online – KC”

It triggered a series of angry complaints from users who tweeted responses such as, “You should be ashamed of yourselves @KennethCole. How tasteless and insensitive. People are dying there!”

Known for writing his own Pun-tastic advertising copy after only seconds of thought, Kenneth Cole forgot that Social Media should exemplify redeeming social values. Provocative advertising gets attention but ultimately may backfire. The risk is often out of proportion to the reward.

According to The Huffington Post, the backlash prompted an almost immediate Tweeted and Facebook apology, “We weren’t trying to make light of a serious situation. We understand the sensitivity of this historical moment – KC”.

Presidential Readyness?

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Departing from our usual Red-faced media moments, we must compliment Mitt Romney on a very Ready soundbite after his win in the Florida primary. “A competitive primary will not divide us, “he told his cheering Republican supporters. “It prepares us. And we will win.”

This, after exit polls showed that nearly half of the exclusively Republican-registered primary voters said the most important quality was someone who could defeat the president. And, according to analysts, negative ads accounted for 92 percent of all campaign commercials that aired during the final week of the race.

He went on to say that “ours will be a united party with a winning ticket for America.” And “my leadership will end the Obama era and begin a new era of American prosperity.”

It is only a coincidence that he concluded his victory speech with: “I stand Ready to lead this party and to lead our nation.”