Archives for August 2010

Not Ready for Radio


Less is more when confronted with a touchy subject. On her daily radio call-in show, Dr. Laura Schlesinger used the full N-word a reported 11 times during a five minute rant with a Black caller.

If the good doctor were READY FOR MEDIA, she would have avoided the classic media mistake of repeating negative or loaded words. Even in denial. Think former President Nixon’s “I am not a crook.”

But Dr. Laura is a quick study and at the first opportunity used her bully pulpit (President Theodore Roosevelt’s term meaning a terrific platform from which to persuasively advocate an agenda) to contritely apologize for using the N-word on the air.

In the media, as in politics. “When you find yourself in a hole, stop digging!”