Archives for March 2010

READY FOR MEDIA evaluates Tiger Woods’ Foul Play PR: Birdy or Bogey?

After Tiger Woods’ “press conference”, the PR bible, Bulldog Reporter, analyzed his crisis with critiques from top media trainers, including Anne Ready, READY FOR MEDIA CEO. She commented:

” Because audiences listen to WII-FM (What’s In It For Me,) the public fuels the media’s thirst for details, details and more details. Personalities do not serve themselves by calling us “the fans” or whining about “the media.”

“Don’t shoot the messenger,” we advise at READY FOR MEDIA. “Instead, learn how to play and win at their game of delivering your message.”

*Sep 03 - 00:05*